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Month of Love Rewards Campaign


We created an Absa Rewards Social Campaign to advertise their Rewards Travel competition. The Visual direction was so showcase all the rewards in an interesting and appealing way to entice the consumer to keep watching.

In the video the rewards jumps at you one by one to create 1 key visual that encompasses all the rewards.

Absa Home Loan Digital Proposition Campaign

It’s one thing to say we are digital, but it’s another to sound like we are. By incorporating the digital evolution of your signature being on a document, we can show just how digitally savvy we are.

This one aspect in the journey, which signifies the completion of the process, does a good job at communicating the ease and convenience of digital Absa Home Loan applications: 1)From start to finish – You can’t get to the end unless you’ve gone through the whole process. 2)E-paper trail – Copies of contracts are automatically emailed to the customer; no human error can be factored in here for anything forgotten. 3)Purely digital experience – There’s no broker or ‘unwarranted’ phone calls that the customer would need to endure to complete their home loan application.

Post Copy:
Can’t get time off? With Absa’s Home Loan online application, you can apply and get an answer even during your lunch break. Plus, get R5 000 real cash back* with Absa Rewards. Ts & Cs apply. Click here to open doors to possibilities:

uBank / MTN MoMo

MTN MoMo is a brand new digital banking product, brought to market by MTN and underpinned by Ubank. Salt and Candy was tasked with acquiring 1 million new customer accounts using only organic means of reach.

At the heart of this campaign is connection. On a pragmatic level, MoMo provides a safe and convenient money-saving and sending mobile facility. This free facility only requires a SA cellphone number, which makes the barrier to entry virtually non-existent, an important asset for our target market. But on an emotional level, it offers so much more.

It’s a connection to those who we hold dear, why we work, live, struggle and sacrifice everything we sacrifice each day.

We positioned MTN MoMo at the centre of hard-working South Africans who, at a time when social distancing is necessary, need connection more than ever.

Because of MoMo, bills were paid, households were run, people remained connected.

Due to COVID, we needed to pivot our strategy quickly. Our campaigns needed to speak to the needs of the market that went beyond just sales and speak to the heart of our audience whilst still fitting in with our business strategy of ‘Connection’. We created a communication series that fitted into the overarching narrative of Connection, but spoke to our customers, assuring them that we were there for them, especially at this time.

Media Used:
Social Media: Facebook, Instagram, twitter.