I was tasked to develop a brand construction for a brand called Digimune. Here I am showcasing my 1st concept.
With concept 1 I played with the D and M from Digimune to try and create a overlapping of sorts. This overlapping was important as it showcases multifaceted, looking deeper than one should. I love the way this created the negative space and made it almost useful. Also linking that Digimune sorts out the negative part for you.