I was tasked to create a social media campaign to accompany the get ahead of life campaign for Old Mutual.
Idea 1:
The idea was to take the existing persona’s and engage the audience to help them decide their future by giving them 2 scenarios and asking the audience what they think the person should do.
Idea 2:
The second idea was to make the selfie more meaningful by asking the audience to visualise their own future by taking a selfie and using custom stickers from Old Mutual to enhance the selfie.
Idea 1
Idea 2
